Market Research
Market Research
Competitive Analysis
Competitive Analysis
User Survey
User Survey
Personas
Personas
Flow Diagram
Flow Diagram
Wireframes
Wireframes
Hi-fi Prototype
Hi-fi Prototype
Usability Study
Usability Study
Accessibility Check
Accessibility Check
Frankie’s
Frankie’s
Crispy Crust it’s a must!
Crispy Crust it’s a must!
Background
Background
Frankie's, a pizza delivery service established in 2009 in Iasi, Romania, with a presence also in Bucharest, specializes in traditional Italian pizza. Recently, the company decided to develop a mobile application to enhance the brand's image and boost sales by providing a superior user experience.
Frankie's, a pizza delivery service established
in 2009 in Iasi, Romania, with a presence also
in Bucharest, specializes in traditional Italian pizza. Recently, the company decided to develop a mobile application to enhance the brand's image and boost sales by providing
a superior user experience.
The Problem
The Problem
In today's fast-paced environment, pizza enthusiasts often struggle to find time to cook at home or dine out at restaurants. This challenge highlights the necessity for a solution that enables individuals to conveniently order pizza online from their favorite brands. However, the absence of a native mobile app for their preferred pizza brand has led to decreased brand popularity and reduced user engagement.
In today's fast-paced environment, pizza enthusiasts often struggle to find time to
cook at home or dine out at restaurants.
This challenge highlights the necessity for
a solution that enables individuals to conveniently order pizza online from their favorite brands. However, the absence of a native mobile app for their preferred pizza brand has led to decreased brand popularity and reduced user engagement.
The Solution
The Solution
Frankie's, a mobile app, addresses the challenge faced by pizza enthusiasts by providing a user-friendly platform for ordering their favorite pizzas from anywhere.
The app facilitates seamless order placement, secure payment processing, and allows customers to schedule convenient pick-up times. By streamlining the ordering process and eliminating the need to wait in long queues, Frankie's enhances the overall pizza ordering experience for customers, boosting brand popularity and increasing user engagement.
Frankie's, a mobile app, addresses the challenge faced by pizza enthusiasts by providing a user-friendly platform for ordering their favorite pizzas from anywhere. The app facilitates seamless order placement, secure payment processing, and allows customers
to schedule convenient pick-up times.
By streamlining the ordering process and eliminating the need to wait in long queues, Frankie's enhances the overall pizza ordering experience for customers, boosting brand popularity and increasing user engagement.
Role
Role
UX Researcher
UX Designer,
UX Researcher
UX Designer,
Food & Drink,
Category
Category
Food & Drink,
Shopping
Shopping
When
When
Nov 2021 - Dec 2021
Nov 2021 - Dec 2021
Market Research
Market Research
Market Research
While I was searching for resources on the topic of food delivery apps and the functioning of the food delivery business, I came across a couple of articles that assisted me in formulating approaches to ordering food online.
While I was searching for resources on the topic of food delivery apps and the functioning of the food delivery business, I came across a couple of articles that assisted me in formulating approaches to ordering food online.
While I was searching for resources on the topic of food delivery apps and the funct -ioning of the food delivery business, I came across a couple of articles that assisted me
in formulating approaches to ordering food online.
Anne Freer from Business of Apps states in her article "Food delivery app installs rose 34% compared to 2019" that demand for contactless ordering is still increasing, “as consumers who ordered food via apps out of necessity throughout the pandemic continue to do so.”
Anne Freer from Business of Apps states in her article "Food delivery app installs rose 34% compared to 2019" that demand for contactless ordering is still increasing, “as consumers who ordered food via apps out of necessity throughout the pandemic continue to do so.”
Anne Freer from Business of Apps states in her article "Food delivery app installs rose 34% compared to 2019" that demand for contact-less ordering is still increasing, “as consumers who ordered food via apps out of necessity throughout the pandemic continue to do so.”
A report from payment publication PYMNTS and restaurant tech provider Paytronix notes that “usage of both curbside and in-store are now nearly equal with the drive-thru” and that the “vast majority of takeout orders in 2020 (89%) were placed online.”
A report from payment publication PYMNTS and restaurant tech provider Paytronix notes that “usage of both curbside and in-store are now nearly equal with the drive-thru” and that the “vast majority of takeout orders in 2020 (89%) were placed online.”
A report from payment publication PYMNTS and restaurant tech provider Paytronix notes that “usage of both curbside and in-store are now nearly equal with the drive-thru” and
that the “vast majority of takeout orders
in 2020 (89%) were placed online.”
According to the article "Grocery and food delivery apps" by eMarketer, food delivery apps were among “the three fastest-growing categories in 2020;”
According to the article "Grocery and food delivery apps" by eMarketer, food delivery apps were among “the three fastest-growing categories in 2020;”
According to the article "Grocery and food delivery apps" by eMarketer, food delivery apps were among “the three fastest-growing categories in 2020;”
Frankie’s
Crispy Crust it’s a must!
Market Research
Competitive Analysis
User Survey
Personas
Flow Diagram
Wireframes
Hi-fi Prototype
Usability Study
Accessibility Check
Background
Frankie's, a pizza delivery service established in 2009 in Iasi, Romania, with a presence also in Bucharest, specializes in traditional Italian pizza. Recently, the company decided to develop a mobile app to enhance the brand's image and boost sales by providing a superior user experience.
The Problem
In today's fast-paced environment, pizza enthusiasts often struggle to find time to cook at home or dine out at restaurants. This challenge highlights the necessity for a solution that enables individuals to conveniently order pizza online from their favorite brands. However, the absence of a native mobile app for their preferred pizza brand has led to decreased brand popularity and reduced user engagement.
The Solution
Frankie's, a mobile app, addresses the challenge faced by pizza enthusiasts by providing a user-friendly platform for ordering their favorite pizzas from anywhere. The app facilitates seamless order placement, secure payment processing, and allows customers to schedule convenient pick-up times. By stream-lining the ordering process and eliminating the need to wait in long queues, Frankie's enhances the overall pizza ordering experience for customers, boosting brand popularity and increasing user engagement.
Role
UX Designer,
UX Researcher
Category
Food & Drink,
Shopping
When
Nov 2021 -
Dec 2021
$300B
$200B
$120B
2021
2022
2023
2024
2025
2026
2027
Business of Apps in their “Food Delivery App Revenue and Usage Statistics “article stated the global market for delivery apps will increase to $120 billion by the end of 2021, reaching $300 billion by 2027